Building the Future of Live Business.

MY SUB is an AI-powered event platform for the Live Business market. Anyone can host, sell, and manage events — while organizers and artists get data-driven dashboards to track every show, and fans get a clean interface to discover and purchase events without the hassle. With QR-based rapid entry, AI-powered show analytics, and performer metrics management, MY SUB is redefining Live Business.

Since 2023, LIVE ATELIER has been producing subculture-driven live idol events — and now runs more live idol event brands, including KAWAFES, than any other company in Korea. We cover everything from solo shows to large-scale festivals, and work both ways across borders: international artists into Korea, Korean artists out to the world. We're in it with the artists — planning, investing, and running every show from the ground up.

LIVE ATELIER discovers and develops live idol groups, utaite, and girl bands active in Korea. We go beyond talent management — providing the infrastructure artists need to grow with staying power: performance planning, brand building, and commercial opportunities, backed by an average annual investment of KRW 500M in artist development. We don't chase quick wins — we build brands that last.

We brand and build monetization strategies for a wide range of creators — from freelance models and pro cosplay teams to YouTubers and streamers, both domestic and international. Through regular photo sessions, collaborations with overseas fashion and cosmetics brands, runway appearances, and major convention showcases, we grow our partners' brand value and turn it into real revenue. Opening doors that individual creators can't reach alone — that's the core of what we do.

LIVE ATELIER owns and operates ATELIER HALL, a dedicated performance venue built in 2025. At 150㎡ with a standing capacity of 100, the hall is designed for live idol events, DJ sets, VTuber shows, fan meetings, and photo sessions — all in a bright, premium interior. With our own venue, we have the flexibility to schedule freely, reduce rental overhead, and move fast across event planning and artist management.